Growth Partner Spotlight: Milk & Honey

We turned Milk & Honey’s website into a refined digital showcase of true luxury and craftsmanship.

About the Brand

Milk & Honey, one of the leading grill makers in the UK — known for working with celebrities such as KSI, Dave, and Central Cee, and featured in GQ — partnered with BADR Studios to build the foundation for their next stage of growth. Together, we’re currently developing their full marketing campaigns -  combining AI, creative content, and automation to amplify their brand presence.


Our collaboration began with a complete rebuild of their website, designed to reflect their story and convert attention into meaningful engagement.

The Challenge

Milk & Honey had the brand presence and website to compete, but faced a critical growth bottleneck: slow response times to client inquiries, manual processes eating up team capacity, and untapped potential in content and community engagement. They needed to accelerate their sales funnel, improve client experience, and create consistent demand without adding headcount — essentially, scale operations and revenue without scaling their team.

The Challenge

Milk & Honey had the brand presence and website to compete, but faced a critical growth bottleneck: slow response times to client inquiries, manual processes eating up team capacity, and untapped potential in content and community engagement. They needed to accelerate their sales funnel, improve client experience, and create consistent demand without adding headcount — essentially, scale operations and revenue without scaling their team.

The Challenge

Milk & Honey had the brand presence and website to compete, but faced a critical growth bottleneck: slow response times to client inquiries, manual processes eating up team capacity, and untapped potential in content and community engagement. They needed to accelerate their sales funnel, improve client experience, and create consistent demand without adding headcount — essentially, scale operations and revenue without scaling their team.

Our Approach

We launched a complete Growth Partnership focused on three pillars: intelligent automation to handle client interactions in real-time, strategic content and creative campaigns to build brand awareness and drive qualified leads, and operational systems to give the team clear visibility and faster decision-making.

Key systems built

  • AI Chatbot & Response Automation — Responsive client intake handling inquiries 24/7


  • Creative Content System — Strategically designed brand assets and campaigns for consistent reach


  • Operational Automation — Streamlined workflows for lead qualification, follow-up, and conversion

The Result

  • Response time dropped from hours to seconds — AI-powered intake captures leads instantly instead of losing them to delays


  • Booking inquiries increased significantly — faster responses and better lead management converted more prospects


  • 20+ hours saved weekly — automation eliminated manual admin, freeing the team to focus on high-value work


  • Consistent brand presence — strategic content system keeps Milk & Honey top-of-mind with their audience


  • Improved conversion rates — streamlined funnel means more inquiries turn into actual bookings

Strategic Impact

This Growth Partnership shows how AI and automation don't just save time — they drive revenue growth. By eliminating friction in the sales process and building a consistent brand presence, Milk & Honey transformed from a solid brand into a scalable growth machine. That's the core of what BADR does: align strategy, creativity, and systems so growth becomes predictable.

Testimonial

Our old website now looks clean, modern, and truly reflects my jewelry business. The added AI agents have been a game changer, making client communication effortless and the whole process smooth and professional.

Omar Mouka , CEO of Milk and Honey London

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